Rethinking the Brokerage/Agent Relationship
What differentiates Pinnacle Real Estate Partners from other brokerages? When we started Pinnacle Real Estate Partners, we were offered the chance to franchise our brokerage. We felt there were three elements of our business architecture that didn’t fit into a nation franchise framework. We were not willing to give up these 3 key elements and chose to stay independent. These elements are important to our business structure. They are:
A platform for career agents to build their own brokerage
Maximum commission retention – Most successful Real Estate agents at one time or another say to themselves: “why don’t I just start my own brokerage and keep 100% of the commissions!” In reality, starting your own brokerage has tremendous upfront and on-going costs, so to keep 100% of your commissions on your own, you have to recruit other productive agents and have systems for paying them so you can pay all your bills. And you also have to manage those agents, provide services for them, and a space for them. Pinnacle Real Estate Partners shortcuts all of that for you. You can recruit other productive agents into our company and not have to manage them or have systems to pay them, etc.; in return, Pinnacle will increase your retained split on your commissions (see our Compensation Plan).
Pinnacle Real Estate Partners manages the basics of a brokerage platform – You don’t actually have to get your brokerage license, we do that, but you can build your business as if you were an independent brokerage. We provide the office, maintain the technology platform, insure the accuracy of data with the online portals, provide the legal and financial liability, oversee contract compliance, create the marketing materials and online presence, etc. You just maintain your lead generation systems, business processes and team structure (if applicable).